Commercial Awareness
September 10, 2018
MODULE 3
September 10, 2018

MODULE 2

MODULE COACH

Megan Kronberger


In this Module, I will share with you some key Marketing planning tools to get you going. We will also touch on branding and budgeting as well as preparing the perfect sales pitch to sell your idea.
Being employable means: "I can sell or market my product or service."

MORE ABOUT MEGAN


Megan has a BA Honnours Degree in Marketing Communication from the University of Johannesburg. She did her honours at RAU. Megan then decided to broaden her horizons and she travelled and worked in various positions overseas. She also completed a diploma in Packaging Technology at IPSA and a diploma in Digital Marketing from DMI. She is a member of the Golden Key Society.

Megan started her career as a Marketing Executive at an events company she was promoted to Marketing Manager within the first year. She then moved on to Comair limited and was a brand specialist for kulula.com

She accepted an opportunity at a packaging company where she had the opportunity to get involved with selling and promoting of products. Plascon became her next home where she joined their team as a Senior Brand Manager. Her last corporate encounter was at BOSASA where she headed up the Brand management division as the Head of Brand Management. After this Megan started her own Marketing Consultancy, and ventured into other companies where she worked as a consultant doing inspirational talks and workshops with women and she does business strategy consulting.

MORE ABOUT MARKETING AND SALES


The Marketing & Sales department is vital for the success of any business. It is important to understand who requires your product and/or service and how you are going to reach them before you can sell it to them. That is why it is so important for Marketing & Sales to work together as they each play a critical role in this process.

Marketing is the process that identifies the target market and creating awareness of your product or service in the market. It also has to identify potential leads for the sales people, who then directly sell the product and/or service to potential customers by using specific sales techniques to influence, persuade or negotiate a deal.

COURSE STRUCTURE

UNIT 1: ESTABLISH A SWOT ANALYSIS

UNIT 2: DEVELOP A MARKETING STRATEGY

UNIT 3: DEVELOP A MARKETING PLAN AND BUDGET

UNIT 4: REPEAT PURCHASE AND CUSTOMER LOYALTY MANAGEMENT

UNIT 5: SALES AND NEGOTIATION SKILLS

MODULES